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  • Writer's pictureLauren Tooley

Why is digital marketing important?

"Marketing 101: Why Digital Marketing?" cover image.

We all know the internet is becoming an increasingly essential part of our life, especially now that many of us spend most of our days in our homes. Forced digital communication has led to the explosion of the power of social media. From the Black Lives Matter movement on social media to the digital investments businesses are making during the pandemic, we have seen the necessity of digital spaces during quarantine.

So you may be wondering “What does this have to do with my business?” and the answer is simple: everything. The internet is the new main street as consumers long for connection from the convenience of their mobile phone. No matter how big or small your business is, investing in digital marketing can elevate your business to the next level and illuminate your brand in the digital abyss.

The Digital Age

Even before the global pandemic, the internet’s influence was growing. According to Pew Research,

81% of Americans used the internet daily in 2019.

28% go online “almost constantly.” This is a massive audience that is waiting to be reached by your business.

This isn’t to say that traditional advertising is dead. However, billboards, print, and other traditional marketing tactics must evolve to integrate with digital because consumers now expect it.

The Cold Hard Facts

I know it is easy for us to just say “digital marketing is important” as a digital marketing agency. I’m a numbers nerd so it usually takes a few statistics to convince me. In that spirit, check out these interesting stats on digital marketing:

  • We all know Googling is one of the most used words in our vocabulary, but the impact is huge. Google found that 49% of users say they use Google to discover a new item or product.

  • According to a study done by HubSpot, content marketing is a very important part of the overall marketing strategy for almost 40% of marketers.

  • HubSpot also found that Facebook is the primary channel that marketers use for content distribution in 2020.

  • From a study by Campaign Monitor of 1,000 small business owners, social media marketing was ranked as the most effective medium for building brand awareness, followed by email marketing and video marketing.

  • While social media is important, Campaign Monitor found that email marketing is the digital strategy with the highest return on investment for small businesses.

  • Ever wonder the top way to drive demand? HubSpot found that digital ad placement and audience targeting are the top ways that advertisers increase demand for their businesses.

  • A Google case study on Schmidt Naturals found a 48% uptick in brand awareness for its vegan products on YouTube by using Google Ads.

  • According to LinkedIn, 78% of salespeople engaged in social selling are outselling their sales peers who aren’t selling on social media.

Still not convinced?

If I had to summarize, I would say these are the three most compelling reasons to invest in digital marketing:

  1. Increased connectivity: A digital presence gives your consumers a way to reach you and your brand from where they are, both physically and emotionally. Brand trust and accessibility are essential to grow your business.

  2. Data drives results: My absolute favorite part of digital marketing is that it can be tracked every step of the way (like I said, big data nerd). This means that it can be constantly optimized for better results and a greater return on your investment.

  3. Everyone is doing it: I hate to encourage people to follow trends, but this one is worth following. Especially after the pandemic, most brands will have an online presence so now is the time to invest and become a front-runner in your industry.

Next Steps

There are quite a few ways to move forward with this new knowledge, but might I suggest 1) learn the digital marketing basics (don't worry, we laid them out for you) and 2) set up a consultation with Meridiem Marketing to start investing in digital marketing for your business. As they say, there is no time like the present and we would love to partner with you to help you illuminate your brand.



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